Affinity and Partnership Marketing in UK Travel Insurance

Finaccord's report titled Affinity and Partnership Marketing in UK Travel Insurance represents the most detailed research ever undertaken on this sector. Drawing on the results of a survey of 2,555 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for travel insurance across a range of distributor categories.

These include: airlines; banks; building societies; charities; coalition loyalty schemes and frequent flyer programs; internet, media and telecoms entities; online aggregators and brokers; professional associations; retailers; travel companies; and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of well over 500 affinity and partnership marketing initiatives traced by Finaccord in this sector.

In addition, the analysis identifies not only the providers of travel insurance with the most partnerships (overall, and within each category) but also computes 'weighted provider shares of partnerships' in order to highlight the providers that are likely to hold the most valuable relationships given the characteristics of their partners.

You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:

• drill down into the detail lying behind affinity and partnership marketing schemes for travel insurance;
• gain access to research that chronicles the vast majority of affinity and partnership marketing opportunities in this area;
• understand not only which providers of travel insurance have secured the most partnerships but which are likely to hold the most valuable deals;
• benchmark the competitive position of your own organisation in affinity and partnership marketing and spot opportunities for displacing rivals;
•  plan your future affinity and partnership marketing strategy in travel insurance armed with the best market and competitor intelligence available on this subject.