Bancassurance in Sub-Saharan Africa: Current State and Future Perspectives to 2020

Finaccord’s report titled Bancassurance in Sub-Saharan Africa: Current State and Future Perspectives to 2020, plus the PartnerBASE™ and market data file that accompany it, provides comprehensive and detailed insights into the prospects for bancassurance in ten African countries namely Angola, Côte d'Ivoire, Ghana, Kenya, Mozambique, Nigeria, South Africa, Tanzania, Uganda and Zambia.

In addition to offering a review of key macro-economic metrics for these ten countries, the research also provides a background to the banking sector through the following information: identification of the ten largest banks in each country by number of retail banking customers; data to illustrate the development of the banking market including number of fully-licensed banks, deposit accounts, branches and ATMs and how each of these have developed since 2005; and review of the value and growth of the consumer mortgage and non-mortgage lending markets.

The research then focuses specifically on bancassurance with commentary in several areas: the regulatory environment and general importance of banks as an insurance distribution channel; the insurance product range, operating models and bancassurance partnerships of the ten leading banks in each country; and future outlook for the value of the life and non-life insurance markets of each country through to 2020.

This research can be used in one or more of the following ways:

• understand the degree to which leading banks are involved in bancassurance in each country, the policy types that they promote and how they organise these insurance products;
• assess the approaches of banks that are active across multiple African countries such as Bank of Africa, Barclays, Ecobank, Standard Bank, Standard Chartered, UBA and Zenith Bank;
• identify insurance providers that are already active in bancassurance in one or more of Angola, Côte d'Ivoire, Ghana, Kenya, Mozambique, Nigeria, South Africa, Tanzania, Uganda and Zambia and the banks with which they collaborate;
• appreciate the regulatory background to bancassurance in each country and the extent to which banks can expand their distribution share of life and non-life insurance in future;
• evaluate other factors that determine whether bancassurance is a viable long-term insurance distribution option in each country including trends in life expectancy, population age structure, urbanisation, political stability and regulatory quality.