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Card Protection Metrics: Consumer Approaches to Card Protection Insurance in Italy

Finaccord's report titled Card Protection Metrics: Consumer Approaches to Card Protection Insurance in Italy offers unique and detailed insights into the behaviour of Italian cardholders in the context of card protection insurance. Based on a primary survey of over 1,000 consumers carried out in the second half of 2012, the research provides valuable data describing the extent to which Italian consumers with debit and / or credit cards take out card protection insurance.

In addition to calculating the percentage of cardholders holding card protection insurance in Italy, the investigation also analyses the types of policy that they hold (i.e. insurance that they are paying for separately or 'free' cover), the range of features and services that they believe that their insurance includes, and the distribution channels and interfaces used to take out card protection insurance paid for separately.

Finally, the report measures the extent to which respondents with card protection insurance actually use their policy to make a claim or call for assistance, thereby calculating the implied annual ratio of usage to total policies in force in Italy.

Key features of this report include:

  • the key segmentation of insured respondents between those that report acquiring their card protection policy at no additional cost (i.e. bundled with an added value account or payment card) and those making a separate payment for it;
  • unique data describing the proportion of Italian cardholders stating that their insurance provides them with particular features and services, including whether it covers all of their own cards plus those of other family members;
  • accurate statistics illustrating the extent to which sales of card protection insurance are made through remote interfaces (i.e. internet, telephone and post) as well as through face-to-face contact;
  • reliable information displaying how many insured cardholders in Italy actually use their policy each year and, among those that do, whether they do so once, twice or three or more times.

For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links above, or e-mail

$895.00 USD
+7.5% GST for Singapore-based customers

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Consulting Services

Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.